Welcome to a content strategy to enhance the Baltimore Orioles fan experience. Content strategy refers to the planning, development and management of content used in digital media for web and mobile app use. This is a guide to the creation and delivery of the strategy and how it will be used during the Baltimore Orioles season. The strategy focus is broken up into three sections. These discuss content for before, during and after the game and give fans an opportunity to interact and learn about the Oriole’s team, game day amenities and experiences. Please feel free to browse through each section and learn what is needed to accomplish each step of the strategy. There is research on the topic, my target audience and how to contact the ballpark. This information is in addition to information and features that may already exist at Camden Yards to enhance the fan experience.